Episode 3

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Published on:

6th Dec 2021

The 3DO Hits America and Japan Awaits

Leading up to its North American launch in October 1993, while the 3DO still had problems (including a much-reduced launch line up due to developers getting to grips with the new hardware), excitement was still growing.

Multimedia was the future, as multiple video games and entertainment magazines were loudly screaming from their pages. News programmes were also talking about a future where a set-top box would be the hub of your entertainment set-up: from TV to movies, sports, videogames, and more. As such, 3DO was ideally placed to be at the forefront of this next wave.

However, as the months played down, it became clear that the launch wasn't going to be everything 3DO needed it to be. Because of the hardware and chips being used, the cost of the console was going to come in at an astronomical $700 (although manufacturers could set their own price, which would see a reduction soon after launch).

There was also only one game available, Crash 'n' Burn from Crystal Dynamics. While it wasn't a terrible game, it was in no way an example of the jaw-dropping graphics gamers had been promised in the months leading up to the launch.

However, Trip Hawkins and his partners were nothing if not savvy marketers, and they kept interest in the system piqued over the holiday period. Sneak peaks and trailers of the games to come looked to show 3DO owners they had made the right choice, as did upcoming accessories like the modem and expandable memory.

And there was also the bonus of a surprise success in an unexpected market...

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Transcript
Danny:

You're listening to Memories of 3DO, a retrospective look at

Danny:

a video games console classic.

Danny:

To make sure you get the latest episode, hop on over to 3dopodcast.com/listen and

Danny:

choose your preferred app to follow on.

Danny:

And now this week's episode.

Danny:

Leading up to its north American launch in October, 1993,

Danny:

while the 3DO still had problems, including a much reduced launch

Danny:

lineup due to developers getting to grips with the new hardware,

Danny:

excitement was still growing.

Danny:

Multimedia was the future as multiple video games and entertainment magazines

Danny:

were loudly screaming from their pages.

Danny:

News programs were also talking about a future where a set top box would

Danny:

be the hub of your entertainment

Danny:

set up - from TV to movies, sports, video games, and more.

Danny:

As such 3DO was ideally placed to be at the forefront of this next wave.

Danny:

However, as the months played down, it became clear that launch wasn't going

Danny:

to be everything 3DO needed it to be.

Danny:

Because of the hardware and the chips being used, the cost of the console was

Danny:

going to come in at an astronomical $700.

Danny:

Although manufacturers could set their own price, which would see

Danny:

a reduction soon after launch.

Danny:

There was also only one game available, Crash'n'Burn from Crystal Dynamics.

Danny:

While it wasn't a terrible game as such, it was in no way an example

Danny:

of the jaw-dropping graphics gamers had been promised in the

Danny:

months leading up to the launch.

Danny:

Additionally, due to manufacturing difficulties, Panasonic only managed

Danny:

to ship 30,000 to stores across the U S which led to huge shortages and

Danny:

disappointment from eager gamers.

Danny:

However Trip Hawkins and his partners were nothing if not savvy marketers,

Danny:

and they kept interest in a system peaked over the holiday period.

Danny:

Sneak peaks and trailers of the games to come look to show 3DO owners

Danny:

they had made the right choice as did upcoming accessories, like the modem,

Danny:

expandable memory, and more If the launch in the US was disappointing, the

Danny:

Japanese launch would make up for this.

Danny:

Kind of.

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While not the huge selling launches the likes of Sega and

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Nintendo enjoyed with new systems.

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70,000 units were shipped in Japan.

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While the first hardware partner was Japanese, the 3DO company was still

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very much an American piece of tech, which traditionally made it hard for

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any non-Japanese hardware developer.

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So 70,000 units was a pretty good achievement.

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Indeed, thanks to the Japanese launch and game magazines raving about the likes

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of Gundam Extreme and Full Boost, which satisfied Japanese gamers and the love

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of battlemech games, north American fans saw a bright future, especially with

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their love of the sport genre promising to be more than met by Electronic Arts.

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In fact, TIME Magazine even went as far as naming it their Product of the Year for

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1993 with a glowing reference that stated.

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If you think you've seen graphics, wait until you've seen the jaw

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dropping footage of the 3DO.

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Despite the imminent releases of next generation machines from Sega,

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Nintendo, and a new player in the market with Sony entering the fray,

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it looked as if the hiccups of the launch were firmly behind the 3DO

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and the marketplace was finally ready for this newcomer to shake things up.

Danny:

In the next episode of Memories of 3DO, the games start flooding out,

Danny:

the European launch, and a glimpse of a 64-bit future for the machine.

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About the Podcast

Memories of 3DO
a retrospective look at a video games console classic
In 1993, electronics giant Panasonic released the 3DO Interactive Multiplayer, more commonly referred to as just 3DO.

At the time, this 32-bit gaming console was a huge leap over competing consoles like the SEGA Genesis and Super Nintendo, both 16-bit machines.

Using CD-ROM instead of cartridges, and positioning itself as a true multimedia component for your home entertainment set-up, the 3DO was, in many ways, ahead of its time.

Although it was always doomed to fail, it remains a beloved part of video game history for many.

In Memories of 3DO, host Danny Brown takes you on a journey looking back at the ups and - ultimately - downs of the hardware, the games, and why it was a gaming system that should have shone had things gone slightly differently.
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About your host

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Danny Brown

Danny is a podcaster, creator, and an official geek. Sometimes in that order. He's the host of the shows Podcaster Stories, Memories of 3DO, and The Old Man Brown Show, as well as co-host of Mental Health & Us with his wife Jaclyn. When not podcasting, you can find him relaxing in beautiful Muskoka, Ontario, Canada, hanging out with his family, and enjoying a good craft beer.